About Neu Futur

About

Helen Job is a globally recognised creative strategist and futurist with over 20 years of experience helping brands and institutions navigate cultural change and design visionary futures.

About About

Formerly Head of Research at IKEA's SPACE10 innovation lab, she now leads her practice, Neu Futur, creating future-ready strategies and experimental projects at the intersection of foresight, design, and cultural research.

About

A respected educator and speaker, Helen has built global curricula, led residencies, and published thought leadership exploring themes of innovation, sustainability, and human connection.

About

113 Spring: Experiential Wellbeing

113 Spring

Neu Futur contributed to opportunity mapping, experiment design, and concept development for 113 Spring — a new experiential well-being destination in New York City’s SoHo.

Housed in a landmarked cast-iron building and designed by Snøhetta, 113 Spring is a living lab and community nexus dedicated to sustainability and health, offering curated programs and services that take a holistic approach to well-being.

113 Spring
113 Spring
113 Spring

New York, US

September 2024

Airport Futures: From Function to Feeling

Airport Futures: From Function to Feeling

Neu Futur partnered with Gharage on Airport Futures: From Function to Feeling.

The team shaped the report’s narrative and strategy, carried out supplementary research, and developed the final copy, contributing to a forward-looking exploration of how airports can evolve beyond function to deliver more meaningful passenger experiences.

Airport Futures: From Function to Feeling
Airport Futures: From Function to Feeling
Airport Futures: From Function to Feeling

Hamburg, DE

January 2025

Cookout: Food Futures

Cookout

Neu Futur collaborated with London-based design studio Mitre & Mondays on an experiment exploring the future of taste through food and community.

Neu Futur produced a research paper on the kinds of spaces cities need to embrace diversity and complexity, while Mitre & Mondays translated these insights into a speculative public utility — a single-pole structure combining cooking, gathering, and maintenance functions for shared urban life.

Cookout

London, UK

Spring 2024

How to Bookclub Anything

How to Bookclub Anything

Helen Job curated and led a conversation with creatives Bryan Wolff and Marc Vermeeren at post-office, a cooperative cultural space in Amsterdam.

The discussion examined how book clubs and gatherings can amplify communication, connection, and creative exchange, showcasing her role in shaping culture-driven, community-focused experiences.

Poster
Poster
Poster
Meme

Amsterdam, NL

July 24, 2025

Intelligent Airports: From Friction to Flow

Intelligent Airports: From Friction to Flow

Neu Futur collaborated with Gharage on Intelligent Airports: From Friction to Flow, part of an ongoing series exploring shifting traveller preferences and the future of airports.

This report examines how emerging technologies can improve both function and passenger experience, structured around three themes: Getting the basics right, Intuiting needs and desires, and Elevated experiences.

Intelligent Airports: From Friction to Flow
Intelligent Airports: From Friction to Flow

Hamburg, DE

June 2025

Making Room: Future of Creative Learning

Making Room

Neu Futur curated and hosted an interactive panel on the future of creative learning as part of Making Room at London Design Festival.

Created by Andu Masebo and Mikey Krzyzanowski, Making Room was a workshop space designed to bring people together, offering opportunities to absorb knowledge from diverse sources and learn tacitly through experience. The space evolved organically over the festival, hosting daily workshops, talks, and events that encouraged collaboration and fostered new ways of thinking.

Making Room
Making Room
Making Room
Making Room

London, UK

September 14–22, 2024

Olden Residency: The Garden

Olden Residency: The Garden

Neu Futur co-created a pilot summer residency with Bjørnar Pedersen at Parabol Studio in the fjords of Norway.

Built on Residencies, Publication, and Prototype Development, Olden Residency forms a platform for cultural research and exchange. Insights on the collaborative process and the interplay between technology and nature are being compiled into Looking Sideways, an annual publication sharing methods, reflections, and resources from the residencies.

Olden Residency: The Garden
Olden Residency: The Garden
Olden Residency: The Garden